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Nexar | Finding Product Market Fit
Turning raw driving footage into strategic insight for fleets, cities, and insurers.
Role:
Sole Designer
Industry:
AI & Transportation
Duration:
2 years
Challenges
Nexar is a company that specializes in AI-connected dash cams and related services. Their dash cams are designed to enhance driving safety by using AI to detect incidents, provide real-time alerts, and offer features like parking mode and remote streaming. Nexar also leverages the data collected from its network of dash cams to develop vision-based applications for safer and more efficient roadways.
Nexar’s early product was a dashcam app for individual drivers. But growth required scaling into new markets and user groups, including:
Fleet managers
Urban planners
Auto insurers
Gig economy drivers
The real opportunity was in making road data visible and valuable—without overwhelming users or breaching trust.
My Approach
I led a dual-track effort focused on research + system design:
1. Fleet Dashboard
Conducted contextual research with fleet managers in the Bronx
Designed a dashboard that surfaces high-risk drivers, anonymized road events, and safety trends
Focused on privacy-first insights (e.g., reporting without surveillance)
Delivered prototypes and MVP with PM, engineers, and partners
2. AI Driver App
Worked directly with drivers to understand stress points and behavioral patterns
Redesigned navigation to focus on ETA confidence, not just routing
Created a visual “look ahead” layer to reduce uncertainty
Integrated real-time alerts (hard brakes, red light violations, near-misses)
3. User Typing & Product Personas
Developed strategic personas like:
“Community Protectors” (civic-minded dashcam users)
“Road Hackers” (efficiency-obsessed gig drivers)
“Parents + Teens” (safety-focused families)
These informed AI alert design, feature prioritization, and communication tone
Results
Key Features Delivered
Fleet leaderboard & event detection system
Weekly and real-time insights for managers
Configurable notifications and collision summaries
Onboarding flows for gig drivers, with confidence-building UI
Visual dashboard for performance, risk, and route efficiency
Platform wireframes with scalable, modular design logic
Future Plans
Results & Impact
Prototype validation with early B2B clients
Partner buy-in from insurance firms and city agencies
Foundation for Nexar’s expansion into fleet intelligence and urban planning tools
Research-driven insights led to product-market clarity across multiple user types
Enabled faster pitch cycles with visual storytelling for investors and partners
Conclusion
This was not just a design sprint—it was a strategic pivot setting the foundation for design at Nexar.
We helped Nexar evolve from a camera to a connected intelligence layer for the future of transportation. I combined ethnographic research, systems thinking, and rapid prototyping to turn ambiguity into action.